BRAND is a name, term, symbol, and / or special design that are intended to indentify the goods or services of one seller or group of sellers. A brand differentiates one seller's products from those of competitors.
Branding is the management process by which a product is branded. It is a general term covering various activities such as giving a brand name for a product, designing a brand mark and establishing and popularizing it.
ESSENTIAL OF A GOOD BRAND
A good brand should posses as many of the following characteristics as possible. A brand should
- Simple
- Aid to Memory
- Appealing
- Capable fo Describing Features
- Suitability
- Clarity
- Permanent Usage
- Registration
- Class Apart
- Universal Usage
- Easy to Pronounce
- Adatable
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