Importance of Marketing Mix

Marketing mix is an important element of marketing strategy. Proper blending of the elements of marketing mix is important to every firm. The importance of marketing mix is stated s follows.

1. Helps the firm to face competition
2. Generates customer satisfaction
3. Improves corporate image
4. Helps to achieve marketing objectives
5. Helps in business expansion
6. Helps in marketing decisions
7. Develops brand loyalty
8. Improves brand image